amazon go

amazon go

   In December 2016, we unveiled Amazon's crazy project, that of a point of sale connected without a cash register and without a waiting line. Initially planned for early 2017, the project has raised many questions. Many have wondered about the loss of humans, because Amazon ensures that the store can work with only 6 employees. Others have thought about the technology, during the tests the system did not really work beyond 20 people in the store.

   In a more general way, this project has led mass retailers to become more excited. Although the American and European markets are different and Amazon should not succeed in setting up its stores so easily, the innovations put in place by the American company can only inspire French retailers who have need to renew themselves. This need is needed today because consumers are above all a "consumer".

   With more than a year behind the initial delay, the first Amazon Go has been open to the general public on Monday. Initially tested on Amazon employees, this store is located on the ground floor of the company's new headquarters.

The concept is simple, you enter the store and scan your Amazon Go app when you pass the turnstile. Then you walk around the store and take what you need. Once your shopping is over, no crates, no queues, only gantries that trigger billing.

   With cameras and weight sensors in the shelves, the system is able to know which person has taken which product.

   This store is revolutionary and unique in the world. Its operation during peak hours will be monitored to ensure that the technology is stable. If the bet is raised, no one doubts that Amazon will develop its stores in the United States and why not beyond the borders. But above all, after 5 years of development Amazon could (very) probably sell this technology to major players in the United States (and worldwide).
Amazon is thus a real challenger of the American mass market, especially since the firm acquired Whole Foods Markets, one of the most popular American brands, last June.

For now ... the height for the point of sale is to keep his customers waiting in line.